F1RST2KNOW
Be the "First to Know" with weekend events, deals, and top news in the Prescott, Prescott Valley, Chino Valley, Verde Valley, and beyond. Hosts Elicia Morigeau and Guy Roginson guide you through the week and into the weekend.
F1RST2KNOW
Why Big Brands Are Flocking to Prescott Arizona | Commercial Real Estate with Matt Fish
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Why is Prescott seeing a surge in commercial development? According to Matt Fish, it’s not politics or backdoor deals—it’s data. And that data starts with you.
“Prescott is now the third-largest metro area in Arizona,” Fish says. “With over $5.6 billion in local bank deposits and a growing population, national brands are paying attention.”
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